Advertisement tells your company story and sells your product or services. Knowing what to say and how to say it is the key. Advertisement is broken into different media. Whether its television, radio or print knowing when to do it and where to do it is the key. Obviously if money wasn't a factor all of your advertisement would be on television daily during prime time, but that is expensive.  So lets be realistic and look at alternative ways to advertise and gauge your return on your investment. Print is the oldest way and, quite frankly it is the most time proven way to generate leads as well as the mechanism to track your leads. What can leads do for you? Well it can increase your client base. Most business owners forget about their old customers, sometimes because they are trying to build their business and they think new customers are the only way to do this. when in fact you already have a strong client base. Now lets improve on ways to get them to spend more money and continue to improve your services to them, which will result in a larger profit margin for you. How you may ask? By asking them for more referrals. Let them be your advertisers and provide incentives to them for this through discounts, free services, or other incentive related to your business.